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AWS marketplace: Customer setup guide adds EventBridge note, removes SNS callout

Service: marketplace · 2026-10-16 · Documentation low

File: marketplace/latest/userguide/saas-product-customer-setup.md

Summary

Adds a note that new sellers use EventBridge instead of SNS and removes the inline Important block about SNS being replaced, folding the guidance into the EventBridge rule configuration step.

Security assessment

Restructures onboarding instructions around EventBridge event rules; no security weakness, credential handling, or access-control change is described.

Evidence

  9. During your seller registration process, you configure Amazon EventBridge rules to receive events that notify you when customers subscribe or unsubscribe to your product. These are Amazon EventBridge events in JSON format that inform you of customer actions:

Diff

diff --git a/marketplace/latest/userguide/saas-product-customer-setup.md b/marketplace/latest/userguide/saas-product-customer-setup.md
index d7e44ae..a9ceb65 100644
--- a//marketplace/latest/userguide/saas-product-customer-setup.md
+++ b//marketplace/latest/userguide/saas-product-customer-setup.md
@@ -22,0 +23,4 @@ The registration token resolves to a specific subscribed customer and each gener
+###### Amazon SNS notifications aren't available to new sellers
+
+If you registered your seller account after July 15, 2026, use Amazon EventBridge to receive events. If you registered on or before that date, you can continue to use Amazon SNS. For more information, see [Managing SaaS subscription events with Amazon EventBridge](./saas-eventbridge-integration.html).
+
@@ -49,5 +53 @@ If setting up or linking to an existing customer account in your product require
-  9. ###### Important
-
-SNS notifications for AWS Marketplace SaaS products are being replaced with Amazon EventBridge notifications. If you have existing SaaS products integrated with SNS, they will continue to function. New listings will eventually transition to using Amazon EventBridge instead of SNS. For more information, see [Managing SaaS subscription events with Amazon EventBridge](./saas-eventbridge-integration.html).
-
-During your seller registration process, you configure Amazon EventBridge rules to receive events that notify you when customers subscribe or unsubscribe to your product. These are Amazon EventBridge events in JSON format that inform you of customer actions:
+  9. During your seller registration process, you configure Amazon EventBridge rules to receive events that notify you when customers subscribe or unsubscribe to your product. These are Amazon EventBridge events in JSON format that inform you of customer actions: