AWS mediatailor: Add ad filtering, reordering, and contextual targeting to Functions
Summary
Expands the Monetization Functions overview to describe new capabilities: contextual ad targeting via Elemental Inference (IAB/GARM signals), filtering/reordering ADS-returned ads, and filling underfilled ad breaks with house ads. Adds a link to the Elemental Inference integration guide.
Security assessment
The change documents new ad monetization/targeting features (contextual targeting, ad filtering, house ad fill). It is purely functional/product documentation with no mention of vulnerabilities, credentials, or access controls.
Evidence
+ * **Filter or reorder the ads returned by your ADS.** Remove ads from specific ad systems for competitive separation, or reorder ads before MediaTailor selects which to insert.
Diff
diff --git a/mediatailor/latest/ug/monetization-functions.md b/mediatailor/latest/ug/monetization-functions.md index a02a7bc4d..6763f8d9e 100644 --- a//mediatailor/latest/ug/monetization-functions.md +++ b//mediatailor/latest/ug/monetization-functions.md @@ -11 +11 @@ How Functions fit into the MediaTailor workflow -With MediaTailor Monetization Functions (Functions), you can customize how AWS Elemental MediaTailor manages session data and builds ad requests during ad insertion. Functions let you call external APIs, transform data with expressions, and modify ad decision server (ADS) request parameters or player parameters. You don't need to deploy or manage custom infrastructure. +With MediaTailor Monetization Functions (Functions), you can customize how AWS Elemental MediaTailor manages session data, builds ad requests, and selects ads during ad insertion. Functions let you call external APIs, transform data with expressions, modify ad decision server (ADS) request parameters or player parameters, and filter, reorder, or supplement the ads that are inserted into the stream. You don't need to deploy or manage custom infrastructure. @@ -24,0 +25,6 @@ Use Functions when you need to: + * **Target ads based on video content.** Query Elemental Inference for IAB content classifications and GARM brand safety signals, then pass contextual metadata to your ad decision server for contextual ad targeting. + + * **Filter or reorder the ads returned by your ADS.** Remove ads from specific ad systems for competitive separation, or reorder ads before MediaTailor selects which to insert. + + * **Fill unfilled ad time with your own ads.** Detect underfilled ad breaks and fetch house ads or promos from a secondary VAST endpoint to fill the remaining time. + @@ -52,0 +59,2 @@ If you are new to Functions, start with the [Quick start guide](./monetization-f + * [Contextual ad targeting with Elemental Inference](./monetization-functions-elemental-inference-integration.html) +