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AWS prescriptive-guidance documentation change

Service: prescriptive-guidance · 2026-05-10 · Documentation low

File: prescriptive-guidance/latest/strategy-migration-connect/agile-methods.md

Summary

Rebranding of 'Amazon Connect' to 'Connect Customer' throughout the document, including page references and image captions

Security assessment

The changes exclusively involve renaming 'Amazon Connect' to 'Connect Customer' across headings, body text, and image references. There are no modifications to security-related content, vulnerability disclosures, or security feature descriptions. This appears to be a branding update without security implications.

Diff

diff --git a/prescriptive-guidance/latest/strategy-migration-connect/agile-methods.md b/prescriptive-guidance/latest/strategy-migration-connect/agile-methods.md
index e0891e8b3..9d517410a 100644
--- a//prescriptive-guidance/latest/strategy-migration-connect/agile-methods.md
+++ b//prescriptive-guidance/latest/strategy-migration-connect/agile-methods.md
@@ -5 +5 @@
-[Documentation](/index.html)[AWS Prescriptive Guidance](https://aws.amazon.com/prescriptive-guidance/)[Strategies for migrating your contact center to Amazon Connect](welcome.html)
+[Documentation](/index.html)[AWS Prescriptive Guidance](https://aws.amazon.com/prescriptive-guidance/)[Strategies for migrating your contact center to Connect Customer](welcome.html)
@@ -9 +9 @@
-We recommend that you use an agile methodology in conjunction with DevOps and CI/CD practices as the underpinnings of your migration to Amazon Connect. These practices become the foundation for a dynamic, user-focused, and experiment-driven approach to customer experience. 
+We recommend that you use an agile methodology in conjunction with DevOps and CI/CD practices as the underpinnings of your migration to Connect Customer. These practices become the foundation for a dynamic, user-focused, and experiment-driven approach to customer experience. 
@@ -11 +11 @@ We recommend that you use an agile methodology in conjunction with DevOps and CI
-If you have a compelling business reason to initially migrate your contact center as is to Amazon Connect, without adding new features, we still highly recommend adapting an agile approach to enable experimentation and the continuous improvement of the customer experience over time. 
+If you have a compelling business reason to initially migrate your contact center as is to Connect Customer, without adding new features, we still highly recommend adapting an agile approach to enable experimentation and the continuous improvement of the customer experience over time. 
@@ -13 +13 @@ If you have a compelling business reason to initially migrate your contact cente
-Borrowing from [Amazon’s business approach to transformation](https://aws.amazon.com/executive-insights/content/digital-transformation-lead-with-culture-enable-with-technology/), we recommend a _think big, start small, go fast_ approach. You start by clarifying your business goals and focus areas, and brainstorm with key stakeholders to define and align on key opportunities for innovation. You then work back from the customer to understand who they are, what they need, and how to improve their experience. From there, you define and prioritize key initiatives to create a minimum lovable product (MLP) that drives business outcomes and provides immediate impact within the initial agile sprint. Establishing an Amazon Connect technical foundation and the agile delivery framework during the initial sprint builds the foundation of the customer experience (CX) flywheel, which is depicted in the following diagram.
+Borrowing from [Amazon’s business approach to transformation](https://aws.amazon.com/executive-insights/content/digital-transformation-lead-with-culture-enable-with-technology/), we recommend a _think big, start small, go fast_ approach. You start by clarifying your business goals and focus areas, and brainstorm with key stakeholders to define and align on key opportunities for innovation. You then work back from the customer to understand who they are, what they need, and how to improve their experience. From there, you define and prioritize key initiatives to create a minimum lovable product (MLP) that drives business outcomes and provides immediate impact within the initial agile sprint. Establishing an Connect Customer technical foundation and the agile delivery framework during the initial sprint builds the foundation of the customer experience (CX) flywheel, which is depicted in the following diagram.
@@ -19 +19 @@ Subsequent sprints are prioritized by working back from customer needs, and orga
-![Amazon Connect agile delivery with organizational change management](/images/prescriptive-guidance/latest/strategy-migration-connect/images/cm.png)
+![Connect Customer agile delivery with organizational change management](/images/prescriptive-guidance/latest/strategy-migration-connect/images/cm.png)
@@ -21 +21 @@ Subsequent sprints are prioritized by working back from customer needs, and orga
-After teams and stakeholders agree on a multi-phase migration and transformation plan (as discussed in the following sections), the initial agile sprint establishes the foundation of an Amazon Connect contact center, which provides a common baseline of capability, prepares the flywheel mechanism for accelerating transformation, and defines the mechanisms for continuous improvement. The key elements of this foundation include: 
+After teams and stakeholders agree on a multi-phase migration and transformation plan (as discussed in the following sections), the initial agile sprint establishes the foundation of an Connect Customer contact center, which provides a common baseline of capability, prepares the flywheel mechanism for accelerating transformation, and defines the mechanisms for continuous improvement. The key elements of this foundation include: 
@@ -23 +23 @@ After teams and stakeholders agree on a multi-phase migration and transformation
-  * Deploying Amazon Connect on a secure, high-performing, resilient, and efficient AWS infrastructure. 
+  * Deploying Connect Customer on a secure, high-performing, resilient, and efficient AWS infrastructure. 
@@ -33 +33 @@ After teams and stakeholders agree on a multi-phase migration and transformation
-  * Configuring the data model and data pipeline, such as how to access Amazon Connect data from a data lake or data warehouse. 
+  * Configuring the data model and data pipeline, such as how to access Connect Customer data from a data lake or data warehouse.