AWS marketplace documentation change
Summary
Complete restructuring and expansion of the Search Performance dashboard documentation, adding details about SEO insights, external search engine optimization, AI-powered recommendations, and new access procedures via Partner Central.
Security assessment
The changes are focused on feature enhancements, user guidance, and documentation restructuring for a marketing analytics dashboard. There is no mention of security vulnerabilities, patches, or security incidents. The changes discuss access control only in the context of program enrollment (Seller Prime Program) and navigation, not security features or vulnerabilities.
Diff
diff --git a/marketplace/latest/userguide/search-performance-dashboard.md b/marketplace/latest/userguide/search-performance-dashboard.md index 932669e1b..c3f3dc149 100644 --- a//marketplace/latest/userguide/search-performance-dashboard.md +++ b//marketplace/latest/userguide/search-performance-dashboard.md @@ -7 +7 @@ -Section 1: Accessing the dashboardSection 2: FiltersSection 3: AWS Marketplace search performanceSection 4: Monthly trend for impressions, clicks, and click-through rateSection 5: AWS Marketplace search keyword recommendationsSection 6: Top searched keywords by product category +OverviewAccessing the dashboardSearch Performance InsightsSection 1: Use filters to select a product and time frameSection 2: Current and recommended product title and descriptionSection 3: Current top performing keywords and Recommended keywordsAddition SEO and Listing Engagement Best Practices @@ -11 +11 @@ Section 1: Accessing the dashboardSection 2: FiltersSection 3: AWS Marketplace s -The **Search performance** dashboard provides metrics on how your AWS Marketplace listings perform in the AWS Marketplace search experience. You use the dashboard to improve the discoverability and performance of your listings. The dashboard tracks the number of impressions, clicks, and click through rates. It also tracks the top keywords that you supply, and that customers use, and it offers keyword suggestions based on common customer searches. +The **Search Performance** dashboard helps you optimize your product discoverability with comprehensive search insights for both external search engines, such as Google, as well as AWS Marketplace search. @@ -13 +13 @@ The **Search performance** dashboard provides metrics on how your AWS Marketplac -The insights from the dashboard can help you refine your product listings to improve visibility, match your keywords with customer preferences, and drive more qualified traffic to your business on AWS Marketplace. +## Overview @@ -15 +15 @@ The insights from the dashboard can help you refine your product listings to imp -To open the dashboard, start the AWS Marketplace Management Portal and go to the **Insights** tab. +The **Search Performance** dashboard provides AWS Marketplace Sellers with comprehensive analytics to improve product listing discoverability across multiple search channels. This dashboard includes both external search engine optimization (SEO) insights as well as internal AWS Marketplace search data and recommendations. @@ -17 +17,41 @@ To open the dashboard, start the AWS Marketplace Management Portal and go to the -For more information about controlling access to the dashboard, see [Seller dashboards](./dashboards.html), earlier in this section. +To open the dashboard, start the AWS Marketplace Management Portal and go to the **Insights** tab. For more information about controlling access to the dashboard, see [Seller dashboards](./dashboards.html), earlier in this section. + +In the **Search Performance** dashboard, you can optimize your product visibility on external search engines like Google, as well as within AWS Marketplace search results with: + + * Keyword performance analytics + + * Optimization recommendations for key fields including product description and short description + + * Discover new keyword recommendations to aid in content optimization + + + + +## Accessing the dashboard + +To unlock this dashboard, you must enroll or be a member of the [AWS Marketplace Seller Prime Program](https://pages.awscloud.com/aws-marketplace-seller-prime.html). + +After you are eligible, you can access SEO insights via Partner Central: + +###### How to Access in existing Partner Central + + 1. [Log into](https://partnercentral.awspartner.com/partnercentral2/s/) your Partner Central account. + + 2. Navigate to **Analytics**. + + 3. Choose **AWS Marketplace Insights** from the drop down. + + 4. Select the **Search Performance** section at the top for new SEO Insights. + + + + +###### How to Access in new Partner Central + + 1. [Click here](https://docs.aws.amazon.com/partner-central/latest/getting-started/signing-in.html) to learn more about getting started with Partner Central. + + 2. Log into your Partner Central account. + + 3. Use the left-hand navigation to open **AWS Marketplace Insights**. + + 4. Select **Search Performance** for new SEO Insights. @@ -19 +58,0 @@ For more information about controlling access to the dashboard, see [Seller dash -## Section 1: Accessing the dashboard @@ -21 +59,0 @@ For more information about controlling access to the dashboard, see [Seller dash -To unlock this dashboard, you must be a member of the [AWS Marketplace Seller Prime Program](https://pages.awscloud.com/aws-marketplace-seller-prime.html). @@ -23 +60,0 @@ To unlock this dashboard, you must be a member of the [AWS Marketplace Seller Pr -After you enroll in the Seller Prime program, system administrators for seller accounts can use the **Insights** tab in the AWS Marketplace Management Portal to start the **Search performance** dashboard. @@ -83 +120 @@ JSON -## Section 2: Filters +## Search Performance Insights @@ -85 +122 @@ JSON -This section of the dashboard provides the following filters. Use them to refine your data. +What are SEO Insights? @@ -87,4 +124 @@ This section of the dashboard provides the following filters. Use them to refine -Control name | Description ----|--- -**Product title** | The title of the product. This filter affects the impressions, clicks, click-through rate, and **AWS Marketplace search keyword recommendations**. It doesn’t affect the **Top searched keywords by product category** table. -**Date filter** | You can filter on the past 30, 60, and 90 days, the trailing 12 months (TTM), and the year to date (YTD). You can choose **Custom** to use specific start and end date. This filter affects the impressions, clicks, and click-through rate. it doesn’t affect the **AWS Marketplace search keyword recommendations** or **Top searched keywords by product category** tables. +SEO Insights help you optimize your public AWS Marketplace product listings for better visibility in external search engines, as well as within AWS Marketplace search. This feature provides data-driven recommendations to improve your search rankings and drive more qualified traffic to your products. These recommendations also improve visibility in AI-powered discovery, where AI agents recommend products, generate comparisons, and help customers create proposals. **Disclaimer** : This dashboard provides data-driven recommendations powered by BrightEdge and AI. These recommendations are advisory only and are provided to assist sellers in optimizing their listings; however, they do not guarantee any specific outcomes or results. For more information on general SEO best practices see [here](https://docs.aws.amazon.com/marketplace/latest/userguide/search-engine-optimization.html). @@ -92 +126 @@ Control name | Description -For more information about filtering, see [Filtering data on Amazon QuickSight](https://docs.aws.amazon.com/quicksight/latest/user/adding-a-filter.html), in the _Amazon QuickSight User Guide_. +_Key Capabilities_ @@ -94 +128 @@ For more information about filtering, see [Filtering data on Amazon QuickSight]( -## Section 3: AWS Marketplace search performance + * **Keyword Performance Insights** @@ -96 +130 @@ For more information about filtering, see [Filtering data on Amazon QuickSight]( -This section of the dashboard displays key performance indicators (KPIs) about the discoverability and performance of your AWS Marketplace listings. The dashboard provides KPIs for the number of impressions, the number of clicks, and the click-through rate. + * View top performing keywords currently driving organic traffic from search engines to your listing(s) @@ -98 +132 @@ This section of the dashboard displays key performance indicators (KPIs) about t -You can see year-over-year or period-over-period changes in volume and percentage. You can also change date ranges. + * See monthly search volumes and current ranking positions @@ -100,5 +134 @@ You can see year-over-year or period-over-period changes in volume and percentag -Metric | Description ----|--- -**Impressions** | The number of times your listings appear in the top 20 search results on AWS Marketplace. -**Clicks** | The number of times users click your listings from the AWS Marketplace search results. -**Click-through rate (CTR)** | The ratio between the number of clicks and the number of impressions. A measure of how effective your listings are at engaging customers from the search results. + * **Keyword Recommendations** @@ -106 +136 @@ Metric | Description -## Section 4: Monthly trend for impressions, clicks, and click-through rate + * Discover up to 5 new keyword opportunities @@ -108 +138 @@ Metric | Description -This section of the dashboard provides monthly trends for a given date range. It provides KPIs for the number of impressions, the number of clicks, and the click-through rate. + * Access search volume data for strategic planning @@ -110 +140 @@ This section of the dashboard provides monthly trends for a given date range. It -## Section 5: AWS Marketplace search keyword recommendations + * **AI-Powered Content Optimization Recommendations** @@ -112 +142 @@ This section of the dashboard provides monthly trends for a given date range. It -This section of the dashboard provides a table that lists your current keywords, plus recommended keywords for each of your listings. + * Receive optimized product title suggestions @@ -114 +144,10 @@ This section of the dashboard provides a table that lists your current keywords, -Column names | Description + * Get short description optimization recommendations + + + + +## Section 1: Use filters to select a product and time frame + +In order to see search performance data, you must select a product and month from the drop down at the top of the dashboard. Data is refreshed monthly, when updated the insights reflect data from prior month. For example, data published in December will show November trends. + +Control name | Description @@ -116,5 +155 @@ Column names | Description -**Product title** | The title of the product. The link takes you to the product overview page in the AWS Marketplace Management Portal, where you can manage and edit your listings. -**Current keywords** | The keywords you provided in the **Update product information** section of the AWS Marketplace Management Portal. -**Top performing keywords** | The keywords that appear in the top five customer searches for your product. -**AWS-recommended keywords** | The keywords that customers use the most when searching for similar products. -**Estimated traffic gain %** | The potential traffic gain if you adopt the recommended keywords. Not affected by the date filter. +**Product title** | The title of the product. This filter affects **Current and recommended product title and description** , **Current top performing keywords** , and **Recommended keywords**. @@ -122 +157,5 @@ Column names | Description -###### Note +For more information about filtering, see [Filtering data on Quick](https://docs.aws.amazon.com/quicksight/latest/user/adding-a-filter.html), in the _Quick User Guide_. + +## Section 2: Current and recommended product title and description + +This section of the **Search performance** dashboard pulls title and description information from your public product listing. Recommended product title and description are generated using AI and Brightedge SEO Insights. @@ -124 +163 @@ Column names | Description -While keywords are important, other factors can affect search results. +## Section 3: Current top performing keywords and Recommended keywords @@ -126 +165 @@ While keywords are important, other factors can affect search results. - * Listing optimization +Current top performing keywords come from Brightedge SEO Insights as well as Google Search Console. These are the keywords that are currently driving the most traffic to your product listing. The dashboard provides search volume, and ranking information. You want to ensure to maintain these keywords throughout your listing to maintain performance. @@ -128 +167 @@ While keywords are important, other factors can affect search results. - * Optimize other parts of your listing, such as short and long descriptions. +Recommended keywords are generated using Brightedge insights and AI. You can incorporate relevant keywords by naturally integrating them throughout your product detail page to improve ranking for those respective terms. For AWS Marketplace AI-powered discovery, integrate keywords naturally alongside specific details like AWS service names, compliance standards (SOC2, HIPAA), and quantifiable benefits. AI agents use these specifics to match your product to customer intent. @@ -130 +169,5 @@ While keywords are important, other factors can affect search results. - * Consider offering features such as free trials to enhance your listing's appeal. +###### Note + +Rank: The current position, which the listing is ranking for in search engine page results (SERP) for that respective keyword. + +Search volume: Estimated monthly search volume for that specific term in Google. @@ -132 +175 @@ While keywords are important, other factors can affect search results. - * Matching keywords with listings and target customers +Not ranked: Your listing is not yet ranking on search engine page results for this term. @@ -134 +177 @@ While keywords are important, other factors can affect search results. - * As much as possible, match your listings with frequently used keywords. +Glossary of terms: @@ -136 +179,6 @@ While keywords are important, other factors can affect search results. - * Use only the keywords relevant to your products and their features. Otherwise, your listings may appear in a larger number of searches, but fewer users will choose them. +Column names | Description +---|--- +**Product title** | The title of the product in your listing. The link takes you to the product overview page in the AWS Marketplace Management Portal, where you can manage and edit your listings. +**Short Description** | The short description field on your listing, which is also used as a meta description field for Google. +**Top performing keywords** | The keywords that appear in the top five customer searches for your product. It is recommended this field be 150 characters max. +**Recommended keywords** | Highly search keywords that may be relevant for your listing. @@ -138 +186 @@ While keywords are important, other factors can affect search results. - * Understanding keyword variations +## Addition SEO and Listing Engagement Best Practices @@ -140 +188 @@ While keywords are important, other factors can affect search results. - * Remember that similar terms, such as "git" and "gitops" may be treated as the same search term. +While keywords are important, other factors can affect search results and click through rates. To optimize your listing: @@ -142 +190 @@ While keywords are important, other factors can affect search results. - * Evaluate the relevance of any variations and adjust your keywords accordingly. + * Optimize each section of your listing, including product title, as well as short and long descriptions. @@ -144 +192 @@ While keywords are important, other factors can affect search results. - * Updating keywords + * Complete all available metadata fields; incomplete listings may be less competitive in search results. @@ -146 +194 @@ While keywords are important, other factors can affect search results. - 1. In the AWS Marketplace Management Portal, open the **Products** menu and select a product category. + * Consider offering features such as free trials, videos, and promotional media to enhance your listing's appeal. @@ -148 +196 @@ While keywords are important, other factors can affect search results. - 2. Choose the link to your product, choose the **Product information** tab, and navigate to the **Provide product information** page. + * Encourage customers to leave reviews that highlight specific benefits like ease of integration and deployment speed. @@ -150 +198 @@ While keywords are important, other factors can affect search results. - 3. Scroll down to the **AWS Marketplace discoverability** section, find **Keywords for AWS Marketplace search results** , and adjust your keywords. + * Configure [Express Private Offers](https://docs.aws.amazon.com/marketplace/latest/userguide/express-private-offers.html) to streamline the procurement process for buyers. @@ -151,0 +200 @@ While keywords are important, other factors can affect search results. + * Ensure pricing is transparent and uses standard units that buyers can easily compare. @@ -152,0 +202 @@ While keywords are important, other factors can affect search results. + * Use measurable claims and specific product capabilities rather than generic marketing language. @@ -155 +204,0 @@ While keywords are important, other factors can affect search results. -## Section 6: Top searched keywords by product category @@ -157 +205,0 @@ While keywords are important, other factors can affect search results. -The top five customer search keywords in each product category for products similar to yours. Other product and date filters on this dashboard don't affect this data.