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AWS connect documentation change

Service: connect · 2026-05-01 · Documentation low

File: connect/latest/adminguide/what-is-amazon-connect.md

Summary

Rebranded product from 'Amazon Connect' to 'Amazon Connect Customer' with updated descriptions and positioning

Security assessment

Changes involve product renaming and marketing messaging updates without addressing security vulnerabilities or adding security features documentation

Diff

diff --git a/connect/latest/adminguide/what-is-amazon-connect.md b/connect/latest/adminguide/what-is-amazon-connect.md
index 469cec014..e453c9d09 100644
--- a//connect/latest/adminguide/what-is-amazon-connect.md
+++ b//connect/latest/adminguide/what-is-amazon-connect.md
@@ -5 +5 @@
-[Documentation](/index.html)[Amazon Connect](/connect/index.html)[Administrator Guide](what-is-amazon-connect.html)
+[Documentation](/index.html)[Amazon Connect Customer](/connect/index.html)[Administrator Guide](what-is-amazon-connect.html)
@@ -9 +9 @@ How to get startedPricing
-# What is Amazon Connect?
+# What is Amazon Connect Customer?
@@ -11 +11 @@ How to get startedPricing
-Amazon Connect is an AI-powered application that provides one seamless experience for your contact center customers and users. It's comprised of a full suite of features across communication channels. 
+###### Note
@@ -13 +13 @@ Amazon Connect is an AI-powered application that provides one seamless experienc
-Using an intuitive web application—the Amazon Connect admin website—you can [set up a contact center](./amazon-connect-get-started.html) in a few steps, add agents who are located anywhere, and start engaging with your customers. You can innovate and make changes in minutes, not months. No coding required.
+Amazon Connect now refers to a portfolio of agentic solutions for business functions. The legacy product is now called Amazon Connect Customer, or simply Customer. The legacy name is used interchangeably in this documentation.
@@ -15 +15 @@ Using an intuitive web application—the Amazon Connect admin website—you can
-If you're using Amazon Connect, you're likely one of these users:
+Amazon Connect Customer engages customers at every touchpoint and creates deeper relationships with AI powered capabilities.
@@ -17 +17,5 @@ If you're using Amazon Connect, you're likely one of these users:
-![One application that provides a seamless experience for customers, agents, supervisors and administrators.](/images/connect/latest/adminguide/images/firstcallimage.png)
+Build and manage customer communication experiences. Connect customers to agents, enable intelligent routing, and track performance in real-time.
+
+Amazon Connect Customer helps a variety of personas:
+
+![One application that provides a seamless experience for customers, agents, supervisors and administrators. Amazon Connect Customer.](/images/connect/latest/adminguide/images/firstcallimage.png)
@@ -25 +29 @@ If you're using Amazon Connect, you're likely one of these users:
-  * **Administrators** handle the entire Amazon Connect configuration. They provision phone numbers and integrate Amazon Connect with other products. Along with contact center managers, they define queues and routing profiles, implement flows, and create rules to set up alerts and notifications.
+  * **Administrators** handle the entire Amazon Connect Customer configuration. They provision phone numbers and integrate Amazon Connect Customer with other products. Along with contact center managers, they define queues and routing profiles, implement flows, and create rules to set up alerts and notifications.
@@ -34 +38 @@ Get more information in the [Amazon Connect feature overview](./connect-feature-
-If you are a first-time user of Amazon Connect, we recommend that you do the following:
+If you are a first-time user of Amazon Connect Customer, we recommend that you do the following:
@@ -36 +40 @@ If you are a first-time user of Amazon Connect, we recommend that you do the fol
-  * Check out the [Getting Started with Amazon Connect](https://catalog.workshops.aws/amazon-connect-getting-started/en-US) for an introduction to Amazon Connect with a series of hands-on labs.
+  * Check out the [Getting Started with Amazon Connect](https://catalog.workshops.aws/amazon-connect-getting-started/en-US) for an introduction to Amazon Connect Customer with a series of hands-on labs.
@@ -38 +42 @@ If you are a first-time user of Amazon Connect, we recommend that you do the fol
-  * Explore Amazon Connect with our [tutorials](./tutorials.html).
+  * Explore Amazon Connect Customer with our [tutorials](./tutorials.html).
@@ -49 +53 @@ If you are a first-time user of Amazon Connect, we recommend that you do the fol
-With Amazon Connect, you pay only for what you use. For more information, see [Amazon Connect pricing](https://aws.amazon.com/connect/pricing/).
+With Amazon Connect Customer, you pay only for what you use. For more information, see [Amazon Connect pricing](https://aws.amazon.com/connect/pricing/).