AWS wellarchitected documentation change
Summary
Formatting corrections (punctuation/bolding) and added Customer Data Platform (CDP) definition in technology intermediary layer
Security assessment
Changes involve typographic fixes and adding a CDP definition focused on data centralization for customer journey analysis. While CDPs handle sensitive data, the change doesn't explicitly address security controls or vulnerabilities.
Diff
diff --git a/wellarchitected/latest/video-streaming-advertising-lens/scope.md b/wellarchitected/latest/video-streaming-advertising-lens/scope.md index 97c41bb43..e3175597f 100644 --- a//wellarchitected/latest/video-streaming-advertising-lens/scope.md +++ b//wellarchitected/latest/video-streaming-advertising-lens/scope.md @@ -15 +15 @@ _Online video advertising logical environment_ -On the Buy Side (or the advertiser)**,** the personas are: +On the Buy Side (or the advertiser), the personas are: @@ -26 +26 @@ On the Buy Side (or the advertiser)**,** the personas are: -On the Sell Side (or the publisher)**,** the personas are: +On the Sell Side (or the publisher), the personas are: @@ -30 +30 @@ On the Sell Side (or the publisher)**,** the personas are: - * **Ad network:** Ad networks provide an outsourced sales capability for publishers and a means to aggregate inventory and audiences from numerous sources in a single buying opportunity for media buyers. Ad networks may provide specific technologies to enhance value to both publishers and advertisers, including unique targeting capabilities, creative generation, and optimization. Ad networks' business models and practices may include features that are similar to those offered by ad exchanges**.** + * **Ad network:** Ad networks provide an outsourced sales capability for publishers and a means to aggregate inventory and audiences from numerous sources in a single buying opportunity for media buyers. Ad networks may provide specific technologies to enhance value to both publishers and advertisers, including unique targeting capabilities, creative generation, and optimization. Ad networks' business models and practices may include features that are similar to those offered by ad exchanges. @@ -41 +41 @@ The technology Intermediary layer that connects the Buy and Sell Sides is: - * **Ad exchange** : An ad exchange provides a sales channel to publishers and ad networks, as well as aggregated inventory to advertisers. They bring a technology platform that facilitates automated auction-based pricing, selling, and buying in real-time. + * **Ad exchange:** An ad exchange provides a sales channel to publishers and ad networks, as well as aggregated inventory to advertisers. They bring a technology platform that facilitates automated auction-based pricing, selling, and buying in real-time. @@ -44,0 +45,2 @@ The technology Intermediary layer that connects the Buy and Sell Sides is: + * **Customer data platform (CDP):** A CDP is a data solution that centralizes customer related data, so that retailers can link and bridge multi-channel customer journeys through one identity profile, which assists publishers to understand the customer needs demands and make better decisions. +